Global advertising giant WPP and Anzu, an AdTech start-up specializing in integrating advertising into video games, have entered a partnership aimed at bringing commonly accepted advertising standards to the e-Sports and gaming space.樂威壯 These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising…
Mobile Marketing start-up company, Whistle has introduced the country’s first pin-code feature in messaging marketing to help business owners tap potential customers. According to reports, the AI-powered feature will enable users to create their own data set at the pin-code level for their mobile messaging marketing campaigns. It further enhances the targeted messaging service by…
HDFC Asset Management Company has announced the appointment of Navneet Munot as Managing Director & CEO. According to reports, Munot, who is currently serving as Chief Investment Officer at SBI Mutual Fund, will succeed current Managing Director Milind Barve. Commenting on the appointment, Managing Director, Milind Barve said, “The Board of Directors is pleased to…
Edutech company WhiteHat Jr has appointed former Discovery Head of Marketing Vednarayan Sirdeshpande as its Global Head of Brand Marketing. According to reports, Sirdeshpande has ten years of marketing experience in various sectors across India and the Asia-Pacific region, including in eCommerce, FMCG, and advertising and has previously worked with companies such as Amazon India, Mondelez International…
Global media and marketing giant, Dentsu International has partnered with omnichannel marketing technology platform, Netcore Solutions, to craft an industry-first technology platform, ‘ProfitWheel’. According to reports, the collaboration will bring together ‘dentsu Marketing Cloud’ and Netcore’s Intelligent Personalisation & Customer Engagement SaaS Platform, ‘Netcore Smartech’. The partnership will be led by Vivek Bhargava who will continue in his…
Triton Digital, the global technology and services leader to the digital audio and podcast industry, has announced a partnership between its podcast platform, Omny Studio and Gaana, India’s largest music streaming app. Through this partnership, Gaana users will be able to listen to more than 28,000 podcast shows from Omny’s global library. Additionally, Gaana will…