Parveez Modak, the Executive Director of Strategy & Insights at MSL India, spoke about the growth of digital media, social media, and the need to stay afloat with creative content, advertisements and campaigns. “Staying connected is important in these times of downturn,” Parveez said while giving insights into corporate behaviour amid the Covid-19 pandemic. “We…
Samrat Mukherjee is an extraordinary young maverick and the founder of Crow’s Nest. Crow’s Nest launched itself as a full-service digital agency and eventually became immensely successful in the digital space in Kolkata. Mukherjee talked about brands and consumers and how a brand could become a good or bad influencer. So, the brand has an…
Amith Prabhu, an acclaimed PR professional, is a reputation management expert, having worked in leading marketing communication companies in India and in the US, is the co-founder of PRAXIS, India’s only weekend offsite for the profession under the aegis of the Promise Foundation, which is a member of the Global Alliance (GA). Prabhu talked about…
Siddhartha Upadhyay, philanthropist, brand consultant, sportsman and social entrepreneur, spoke about how a person should make himself/herself relevant and how he/she could make his/ her time profitable. Upadhyay shared a wonderful story of the Chinese warrior named Sun Tzu, known for philanthropy and his bestselling book ‘The Art of War,’. In this book, Sun Tzu stated,…
Paromita Ghosh is one of the most well-known faces in the city’s Public Relation circle and the owner-director of Candid Communication, a leading PR agency of eastern India. Talking on the need for PR in the post-Covid-19 era, Paromita highlighted that PR is also included among the ailing industries amid the global pandemic. “Every industry…
Dr Nanditesh Nilay is an author, speaker, columnist, political and social analyst and an entrepreneur. He is a value propagator and inspirational motivator, is currently the expert/ consultant to Union Public Service Commission, LBSNAA, NCGG, Indian Secretarial Training & Management, Central Bureau of Investigation (CBI), CCI, NCB, IITS, ISTD, NCUI, NCCT, DOPT, Ministry of Youth…
Sai Nagesh, the Chief Strategy Officer of Laqshya Media quipped that branded content is imperative in today’s VUCA world. He said, “Branded content gets more attention and creates brand recognition.” In a career spanning a quarter of a century, Nagesh has been a client as well as a media investment specialist and has worked with…
Dr Annurag Batra, the Founder, Chairman and Editor-in-Chief of the iconic Exchange4media Group. The Exchange4media group includes exchange4media.com – India’s leading media industry website, PITCH – India’s only Advertising, Marketing and Media Magazine, IMPACT – The Marketing Weekly, Franchisee Plus – Business Opportunity Magazine, Realty Plus – India’s leading monthly real estate magazine and samachar4media.com/ – leading media industry…
Yashraj Vakil, CEO of Buzzinga Digital – an Effie and Goa Adfest winning digital creative communication company, brings with him close to two decades of experience in the digital industry, starting his career from the days of the landline and evolving with changing technologies and innovations. He is an experienced leader with the ability to successfully…
Karl Gomes, Co-founder of Fanatics and AgencyDigi, talked about the transformation of communication into a conversation in branding. Gomes was a Partner, Customer Experience at DAN Consult, the consulting arm of global media and digital marketing conglomerate Dentsu Aegis Network. Before venturing out as an entrepreneur, he was the National Creative Director, Digital at Rediffusion…