Parveez Modak, the Executive Director of Strategy & Insights at MSL India

Staying Connected with Stakeholders Is the Key to Surviving Downturns, Says Renowned Communicator Parveez Modak

Parveez Modak, the Executive Director of Strategy & Insights at MSL India, spoke about the growth of digital media, social media, and the need to stay afloat with creative content, advertisements and campaigns.  “Staying connected is important in these times of downturn,” Parveez said while giving insights into corporate behaviour amid the Covid-19 pandemic. “We…