The best way to turn leads into sales is by giving your prospects exactly what they want. But when leads are coming from multiple digital channels, it becomes almost impossible for sales reps to identify and remember customer preferences. And those generic chatbot conversations don’t help at all. A rule-based chatbot cannot understand or remember…
“To grow a business, invest of empathy to the customer is the priority, invest of money comes next,” said Bhavishya Garg, Head of User Experience Department, MX Player, on the second day of SMX India Communication Summit 2021 in the session “Tech Impact on Media And Communication Ahead”. SMX Networks have organized two-day-long Media, Entertainment,…
On the second day of SMX India Communication Summit 2021 which is also supposed to be the first major communication meet of 2021, several renowned speakers from the media and communication sector graced the event. In the fourth session, Rajesh Kathuria, AVP- Information Technology, Shemaroo Entertainment Ltd, was one of the panellists. He shared his…
The Co-founder and CEO of The News Minute, Vignesh Vellore, suggested fostering independent journalism among young minds to navigate the challenges of mainstream media. Vellore was one of the speakers at the SMX India Communication Summit 2021, in the ‘Journalism Next’ session on 4th March. He also offered insights on online journalism with a sustainable revenue model. …
GTPL Hathway Limited (GTPL), India’s leading Digital Cable TV and Broadband Service provider, today announced the renowned Bollywood actor Boman Irani as its first-ever brand ambassador. The Company is launching a major advertising campaign featuring Irani with the tagline ‘Connection Dil Se’ for a deeper and wider connection with the existing and future customer base. GTPL has associated with renowned…
Consumers often look up to brand communications as a source of inspiration and a conversation starter. Therefore, brands constantly try to maintain a line of engagement through various formats and multiple media platforms. Whether it is a tweet or a billboard, brands take the center stage in building an image and connect with the audiences.…
Jio Haptik Technologies Limited, one of the world’s largest Conversational AI companies and a subsidiary of Reliance Jio Platforms have announced a strategic collaboration with Zendesk, Inc, to help businesses transform customer experience and combine AI-driven automation with human-powered empathy. With this integration, Haptik can act as the frontline of customer service to automate answering…
WPP has announced that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands. Offering innovative and cutting-edge commerce services for retailers, NN4M provides its clients with connected, experience-driven solutions across mobile and in-store channels. The acquisition is in line with WPP’s accelerated growth strategy and focused M&A approach to building on existing capabilities…
All technologies that humanize engagement between man and machine will have a significant role to play in the insurance industry. Thus, the concept of gamification has a key role in the insurance industry that demands emotional connect with stakeholders even in this era of digitization. Vaibhav Bhargava, Product Head – Privilege Banking, Branch Sales Strategy…
Back in 2013, I was reading a BBC article titled, “Hikikomori: Why are so many Japanese men refusing to leave their rooms?” I came to know that Hikikomori are the people who totally withdraw from society and seek an extreme level of social withdrawal. That is why they were described as “modern-day hermits” although there…