Global media and marketing giant, Dentsu International has partnered with omnichannel marketing technology platform, Netcore Solutions, to craft an industry-first technology platform, ‘ProfitWheel’.
According to reports, the collaboration will bring together ‘dentsu Marketing Cloud’ and Netcore’s Intelligent Personalisation & Customer Engagement SaaS Platform, ‘Netcore Smartech’.
The partnership will be led by Vivek Bhargava who will continue in his role as a consultant at dentsu.
Speaking on the partnership, Anand Bhadkamkar, CEO India, dentsu said, “The world of Ad-Tech and Mar-Tech must talk to each other; and while it may sound simple, it is not easy to solve. We are confident that dentsu and Netcore will solve this challenge and bring in huge value to the clients of both Netcore and dentsu.”
Commenting on the development, Kalpit Jain, Group CEO, Netcore Solutions said, “Netcore is a dominant player in the Mar-Tech world. Consequently, we wanted to partner with someone who is a dominant player in the Ad-Tech world. Dentsu, being the only global network that is a Facebook Marketing Partner, is a perfect fit and made it an obvious choice for Netcore.”
