Supreeth Nagaraju is the Head Education – Digital Media for Adobe Systems, India and South Asia is responsible for Adobe’s Education business operations – growing the sales and marketing functions, driving strategic partnerships and alliances, expanding the channel partner ecosystem and driving cloud services opportunities within the educational institutions, education ministries, and mission mode projects in the region.
Supreeth brings with him an excellent understanding of educational institutions and their needs in an evolving creative and digital economy in the region. He helps institutions prepare for the 21st-century digital transformation and growth of Adobe’s recently-launched Creative, Document, Marketing Cloud and eLearning offerings in the region. Under his leadership, the go-to-market teams provide solutions that help customers transform their digital businesses in this multiscreen and multichannel world by enabling them to make, manage, measure and monetize all their digital assets.
“Adobe is changing the world through digital experiences. Products don’t sell whether it’s in Covid-19 world or the non-Covid-19 world, online or not online. The most fundamental aspect is to sell through experiences and that is what changes the world day in and day out. It doesn’t matter whether it comes from Adobe, Fortune 10 or Fortune 5. Ultimately what matters is how well you do for fulfilling customer’s needs. Use digital as a super exterior highway for showing experiences for the sake of the technology”, said Nagaraju.
Regarding marketing experiences, he explained, “We are connectors of experiences and experiences matter more than ever”. He gave an example of Adobe and added, “Adobe has significantly changed from what it was if you look at its 38-year-long legacy. Adobe’s first product was Photoshop”. Repeatedly, he said that there are many platforms for media marketing and digital media marketing but a platform has no meaning unless and until one makes very clear insights for customer engagement.
Nagaraju discussed industry trends and how digital is transforming the world. He said, “Today, digital is all-pervasive and it is the responsibility of the marketer to understand the user behaviour using digital technologies and analyze the consumer experiences in a holistic way.”
Industry Trends
He shared his experiences and said that customers’ needs along with their feedback is important and constitute one of the basic things in marketing for developing the companies.
He also described the technology trends, which has led to design innovations and he highlighted business impacts with examples of Uber, Wired, NeST, Airbnb, which are all globalized and reaching millions now.
He turned the audience’s attention towards the way the Prime Minister of India is touching each and every single Indian citizen in a customized way through www.narendramodi.in. This is the way technologies are working now.
He emphasised the importance of content because that’s the part that attracts customers thereby enabling companies to earn profit or loss and he also spoke about how to manage digital content, highlighting that innovational content can make and break businesses at large. He said that the same content doesn’t work for all like one shoe doesn’t fit for everyone. He gave the example of Flipkart where 15,000 to 10,000 employees are working over content creation and content personalization, which is the biggest success.. He also shared that the advertising process has also changed a lot.
The author, Triparna Bal is associated with Adamas University Media School
