The best way to turn leads into sales is by giving your prospects exactly what they want. But when leads are coming from multiple digital channels, it becomes almost impossible for sales reps to identify and remember customer preferences. And those generic chatbot conversations don’t help at all.
A rule-based chatbot cannot understand or remember customers. Hence, customers face a lot of difficulties while trying to figure out a product, its variants, and make comparisons to choose the right option.
In a market where:
- 80% of customers prefer to buy from brands that provide personalized experiences.
- 91% of customers choose to purchase from brands that give them relevant recommendations and offers.
You can’t afford to have a generic chatbot that offers only basic automation without any personalization.
Instead of generic chatbots, organizations can deploy Conversational AI and amplify sales with personalized product advisory. An AI-powered chatbot uses Natural Language Processing (NLP) and Machine Learning (ML) to identify and utilize every consumer’s intent while interacting with them.
Role of data management in AI recommendation
In order to provide personalized recommendations, an AI bot collects and manages a variety of data sets automatically.
- Customer’s information
Through real-time interactions, AI identifies a customer’s name, personal interests, potential preferences, demographic information, and more.
While AI uses the information to personalize the current interaction, it also collects data to personalize future interactions with the same customer.
- Transactional information
Conversational AI can also remember the historical transactional data between your business and customers. This helps to identify what sort of products a customer has been buying, the convenient price range, and other habits.
Based on the collected information, AI bot can provide the most relevant products, offers, package choices, and deals.
How does it amplify sales?
- Improved knowledge of customer behavior
Conversational AI combined with predictive intelligence creates an automated and accurate system of understanding customer behavior. Data doesn’t get contaminated due to biased hypotheses, incomplete conclusions, or neglected factors.
AI makes this data available to marketing and sales teams, so they can better optimize their efforts towards converting leads. Hence, the whole sales approach amplifies with accurate customer behavior insights.
- Customers find what they’re looking for
Customers start feeling valued with accurate replies and recommendations while chatting. Conversational AI captures user intent in real-time and combines it with historical data of purchases and interactions. That way, it always responds with a personalized message. AI also provides customer data to sales reps on-demand, which adds personalization to follow-up calls.
- Personalized assistance across the entire sales cycle
Prospective customers engage with your business at different stages of buying decisions. Conversational AI accurately identifies where a customer lies in your sales funnel to offer appropriate assistance. This creates a personalized experience through the entire sales cycle, resulting in quick conversions for your business.
In conclusion
Conversational AI brings consistency to customer experience. Simultaneously, it saves sales reps a lot of time, which they can use for other sales activities.
Leading businesses are leveraging AI recommendations to amplify their sales revenue. Now, with easy-to-integrate conversational platforms, you can benefit from it as well.
If you would like to enhance the capabilities of your sales reps, empower them with ORAI. ORAI is an advanced Conversational AI Platform designed for modern businesses to achieve automation in marketing, sales, and support without losing personalization with omnichannel integration – across Websites, WhatsApp, Facebook, Instagram, Google, and many other channels.
