GTPL Hathway Limited (GTPL), India’s leading Digital Cable TV and Broadband Service provider, today announced the renowned Bollywood actor Boman Irani as its first-ever brand ambassador. The Company is launching a major advertising campaign featuring Irani with the tagline ‘Connection Dil Se’ for a deeper and wider connection with the existing and future customer base. GTPL has associated with renowned…
Consumers often look up to brand communications as a source of inspiration and a conversation starter. Therefore, brands constantly try to maintain a line of engagement through various formats and multiple media platforms. Whether it is a tweet or a billboard, brands take the center stage in building an image and connect with the audiences.…
Jio Haptik Technologies Limited, one of the world’s largest Conversational AI companies and a subsidiary of Reliance Jio Platforms have announced a strategic collaboration with Zendesk, Inc, to help businesses transform customer experience and combine AI-driven automation with human-powered empathy. With this integration, Haptik can act as the frontline of customer service to automate answering…
WPP has announced that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands. Offering innovative and cutting-edge commerce services for retailers, NN4M provides its clients with connected, experience-driven solutions across mobile and in-store channels. The acquisition is in line with WPP’s accelerated growth strategy and focused M&A approach to building on existing capabilities…
All technologies that humanize engagement between man and machine will have a significant role to play in the insurance industry. Thus, the concept of gamification has a key role in the insurance industry that demands emotional connect with stakeholders even in this era of digitization. Vaibhav Bhargava, Product Head – Privilege Banking, Branch Sales Strategy…
Back in 2013, I was reading a BBC article titled, “Hikikomori: Why are so many Japanese men refusing to leave their rooms?” I came to know that Hikikomori are the people who totally withdraw from society and seek an extreme level of social withdrawal. That is why they were described as “modern-day hermits” although there…
“Change has come!” ― President Barack Obama, the most followed politician on Twitter with 127.9 million followers. In this digital era, the statement by Barack Obama culminates the dramatic alteration in the present context for global political communication. As we have witnessed in the last decade, how social media has intensely transformed the means of…
All Out Crisis in News Media: Media Revenues have gone down due to Goods & Services Tax, demonetization, Real Estate Regulation Act, the decline in businesses of the usual advertisers, the crisis in the SME sector, online consumption of news and web entertainment gaining natural grounds without concomitant contribution to the topline, newsprint becoming costlier,…
With over 680 million active internet users and 450 million social network users, India has one of the lowest-priced data in the world. This second-largest online market is fast growing to be one of the largest consumers of content globally. J L Stream is promoted by Bollywood actor Shilpa Shetty Kundra, entrepreneur Raj Kundra along with an advisory board…
As the world returns to normalcy and humanity trudges back to its usual ways, reality appears like a transformed paradigm. The dreaded Covid-19 seems to have changed everything around us. As we battle to grapple with the changes around us, it is high time we took a stock of the new normal – a word…