Alan Bergman has been named Chairman, Disney Studios Content, and Alan Horn will continue to serve as the division’s Chief Creative Officer, effective January 1, 2021, as announced today by Bob Chapek, Chief Executive Officer, The Walt Disney Company. Both will report to Chapek. Horn and Bergman have jointly led the Studios group as Co-Chairmen…
Mobile-first advertising platform Nativex dedicated to driving ROI has announced a strategic partnership with TikTok, the world’s leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok’s Marketing Partners program, bolstering the social platform’s campaign and creative management offered to global advertisers. This partnership…
Daimler AG and Infosys have announced a long-term strategic partnership for a technology-driven IT infrastructure transformation. After the receipt of all regulatory approvals, Daimler AG will transform its IT operating model and infrastructure landscape across workplace services, service desk, data centre, networks and SAP Basis together with Infosys. The partnership will enable the company to deepen its focus…
Infosys and consulting, together with HFS Research unveiled a market analysis titled, ‘Nowhere to Hide: Embracing the Most Seismic Technological and Business Change in our Lifetime.’ Focusing on how the COVID-19 pandemic has impacted businesses across industries, this joint study by Infosys and HFS Research revealed that numerous organizations have accelerated the adoption of automation, digital…
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolve away from cookies as a way to manage and…
Global advertising giant WPP and Anzu, an AdTech start-up specializing in integrating advertising into video games, have entered a partnership aimed at bringing commonly accepted advertising standards to the e-Sports and gaming space.樂威壯 These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising…
Mobile Marketing start-up company, Whistle has introduced the country’s first pin-code feature in messaging marketing to help business owners tap potential customers. According to reports, the AI-powered feature will enable users to create their own data set at the pin-code level for their mobile messaging marketing campaigns. It further enhances the targeted messaging service by…
HDFC Asset Management Company has announced the appointment of Navneet Munot as Managing Director & CEO. According to reports, Munot, who is currently serving as Chief Investment Officer at SBI Mutual Fund, will succeed current Managing Director Milind Barve. Commenting on the appointment, Managing Director, Milind Barve said, “The Board of Directors is pleased to…
Edutech company WhiteHat Jr has appointed former Discovery Head of Marketing Vednarayan Sirdeshpande as its Global Head of Brand Marketing. According to reports, Sirdeshpande has ten years of marketing experience in various sectors across India and the Asia-Pacific region, including in eCommerce, FMCG, and advertising and has previously worked with companies such as Amazon India, Mondelez International…
Global media and marketing giant, Dentsu International has partnered with omnichannel marketing technology platform, Netcore Solutions, to craft an industry-first technology platform, ‘ProfitWheel’. According to reports, the collaboration will bring together ‘dentsu Marketing Cloud’ and Netcore’s Intelligent Personalisation & Customer Engagement SaaS Platform, ‘Netcore Smartech’. The partnership will be led by Vivek Bhargava who will continue in his…