The best way to turn leads into sales is by giving your prospects exactly what they want. But when leads are coming from multiple digital channels, it becomes almost impossible for sales reps to identify and remember customer preferences. And those generic chatbot conversations don’t help at all. A rule-based chatbot cannot understand or remember…
“To grow a business, invest of empathy to the customer is the priority, invest of money comes next,” said Bhavishya Garg, Head of User Experience Department, MX Player, on the second day of SMX India Communication Summit 2021 in the session “Tech Impact on Media And Communication Ahead”. SMX Networks have organized two-day-long Media, Entertainment,…
On the second day of SMX India Communication Summit 2021 which is also supposed to be the first major communication meet of 2021, several renowned speakers from the media and communication sector graced the event. In the fourth session, Rajesh Kathuria, AVP- Information Technology, Shemaroo Entertainment Ltd, was one of the panellists. He shared his…
The Co-founder and CEO of The News Minute, Vignesh Vellore, suggested fostering independent journalism among young minds to navigate the challenges of mainstream media. Vellore was one of the speakers at the SMX India Communication Summit 2021, in the ‘Journalism Next’ session on 4th March. He also offered insights on online journalism with a sustainable revenue model. …
Consumers often look up to brand communications as a source of inspiration and a conversation starter. Therefore, brands constantly try to maintain a line of engagement through various formats and multiple media platforms. Whether it is a tweet or a billboard, brands take the center stage in building an image and connect with the audiences.…
As the world returns to normalcy and humanity trudges back to its usual ways, reality appears like a transformed paradigm. The dreaded Covid-19 seems to have changed everything around us. As we battle to grapple with the changes around us, it is high time we took a stock of the new normal – a word…
In the volatile times of the pandemic, the Media, Communication and Entertainment industries have experienced tremendous change in India and around the world. As digital media takes centre stage and has become a mainstay in our lives, traditional media are facing various challenges to keep pace with a world that is increasingly moving online. SMX…
SMX Network, the Sales and Marketing focused community platform of InnoServ Group held its first virtual event on 11th February 2021, on the topic ‘How Gamification Can Bring Disruption in Sales in the Insurance Sector’. The virtual event examined how the concept of Gamification plays a key role in the insurance industry that demands emotional connect with…