Frost & Sullivan’s recent analysis, Transformative Mega Trends Shaping Post-COVID Consumer Behavior, finds that COVID-19 has brought significant changes in consumer behaviour, compelling them to perceive home as a hub for work, wellness, and entertainment, with connectivity as the key enabler. As consumers strive for safer, contactless, and connected environments across homes, cities, and workspaces,…
Hisense, a global consumer electronics and appliance manufacturer, has announced its expansion plans for the Indian market including setting up a local manufacturing plant and expanding its product portfolio with upcoming launches this year. Talking about future investment plans in India, Rishi Tandon, COO, Hisense India, said, “Hisense entered the Indian market last year and…
CleverTap, a leading AI-powered customer lifecycle and user engagement platform, and Logicserve Digital, a digital marketing and transformation company announced their partnership to bring retention-based mobile marketing to the agency’s robust client portfolio in India. CleverTap and Logicserve Digital will focus on helping customers across India, MENA and APAC to effectively use analytics, segmentation, and…
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a successful launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network. As part of the network’s new ‘Seeing the Bigger Picture’…
GTPL Hathway Limited (GTPL), India’s leading Digital Cable TV and Broadband Service provider, today announced the renowned Bollywood actor Boman Irani as its first-ever brand ambassador. The Company is launching a major advertising campaign featuring Irani with the tagline ‘Connection Dil Se’ for a deeper and wider connection with the existing and future customer base. GTPL has associated with renowned…
Jio Haptik Technologies Limited, one of the world’s largest Conversational AI companies and a subsidiary of Reliance Jio Platforms have announced a strategic collaboration with Zendesk, Inc, to help businesses transform customer experience and combine AI-driven automation with human-powered empathy. With this integration, Haptik can act as the frontline of customer service to automate answering…
WPP has announced that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands. Offering innovative and cutting-edge commerce services for retailers, NN4M provides its clients with connected, experience-driven solutions across mobile and in-store channels. The acquisition is in line with WPP’s accelerated growth strategy and focused M&A approach to building on existing capabilities…
Customer engagement platform MoEngage and Merkle Sokrati, the data-driven performance marketing agency from the house of dentsu international have announced that they have entered into an APAC wide strategic partnership, combining MoEngage’s recognised insights-led customer engagement platform with Merkle Sokrati’s world-class enterprise delivery services. Speaking on the development, Sanjay Kupae, Head – Global Alliances at…
Mobile-first advertising platform Nativex dedicated to driving ROI has announced a strategic partnership with TikTok, the world’s leading destination for short-form mobile video with a mission to inspire creativity and bring joy. XMP by Nativex is joining TikTok’s Marketing Partners program, bolstering the social platform’s campaign and creative management offered to global advertisers. This partnership…
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolve away from cookies as a way to manage and…