Yashraj Vakil, CEO of Buzzinga Digital – an Effie and Goa Adfest winning digital creative communication company, brings with him close to two decades of experience in the digital industry, starting his career from the days of the landline and evolving with changing technologies and innovations. He is an experienced leader with the ability to successfully run businesses, develop strategies, sell ideas, inspire teams, drive business goals and serve brands and advertisers.
Vakil possesses a deep understanding of the digital space and has experience in leading and scaling brands, developing and executing digital strategies and operations for some of India’s marquee brands, selling ideas, inspiring teams and business design thinking. Over the years, he has led cross-functional team collaborations across content, technology, marketing, sales and product, processes and team development.
A self-taught programmer, Yashraj graduated in commerce from Mumbai University with a dual major in Tourism and Accounting. He also completed a Bachelor’s Degree in Law from Mumbai University and a Diploma in Cyber Laws from the NALSAR University of Law in Hyderabad.
Yashraj Vakil shared his opinions on digital advertising and branding in the Pre-Covid-19 era, Covid-19 era and the Post-Covid-19 era.
Vakil commented that people are connected digitally for many years doing the same thing which, we are doing now. No matter whether it is Pre-Covid-19, Covid-19 or post-Covid-19, the world of digital remains the same. And, at the end of the day, digital is the medium which is all about conversions or generating traffic and business.
Vakil said, “Digital media is the most measurable medium as compared to television, print or any other media.” It is the most targeted medium as one can find one’s exact audiences.
It is not about advertising and conversations, but it is about how one wants to get one’s message through and reach out to people. He said that the next level of growth is in rural India and the internet India’s potential still has not been exploited. It is just the beginning.
On the other hand, click and portal rise in retail and business or digital rise in retail and business is also being seen ahead.
Vakil clearly explained the consumer journey digitally with statistics and processes. Performance measurement and analytics were also covered by him. He explained both the levels of performance – qualitative and quantitative.
Overall, the old school advertising knowledge can’t be applied in the Post-Covid-19 digitally-driven society.
According to Vakil, “At the end of the day, you need to break the clutter and you need to stand out. People need to keep three things in mind or the 3P’s i.e., the Power of Media, the Power of Targeting and last but not the least the Power of Platforms like Facebook and Google.”
Thus, digital language is the language of tomorrow’s brand building and this language is the language of the digital economy.
Yashraj concluded, “The digital presence of your brand is the currency of your new economy.”
The author, Yendrila Saha is associated with Adamas University Media School.
