Dipanjan Das, the CEO of Greycells18 Media Ltd. Das is a business leader with a deep passion for technology, education and people. He is a Startup India hub mentor, industry speaker and a guest lecturer in business schools. He is currently leading the EdTech practices at Network18 Media & Investments Ltd. in the broadcast and digital space.
He also espoused the richness, relevance and timing of content to make it big in the digital era.
“My objective of today is to simplify the large trend”, Das initiated the webinar by saying this. He continued talking about the three primary trends that are impacting India. The first trend is ‘consolidation’ and the second is ‘local content’. He mentioned that local content is still the king at this point of time in India. He stated that ‘Mirzapur’ and ‘Game of Thrones’ are examples of regional content that are ruling. The third primary trend is ‘Conglomeration of the Digital Space and Television’.
He opined that regional content is the next national content and mobile phones are the next televisions. The mobiles are where the future is as they can be customised for content, which is not possible on television.
Das predicted the growth of local content and discussed the current trends in the digital entertainment industry. He said, “In future, monetization will become very high and content could be consumed anywhere and anytime on television. Also, DIY content will receive more focus.” Shedding some light on the use of Artificial Intelligence (AI) in the digital space, he discussed its growth and accuracy in the coming times to capture consumer demographics. “It is also extremely important to make content available to everyone at the most affordable price”, he said.
Disney acquired Fox and Concast acquired Sky for a huge amount of money. So these mergers and conglomerations constitute the next media trend. He said that a lot of people wonder as to whether the digital platform will rule the future or television maintaining that it will be both together.
His Journey
Dipanjan Das has been building profitable businesses from the scratch, driving and leading massive business acceleration, evidenced in the 120X growth of a start-up to public listing journey, turned around several struggling businesses to regain industry respect, acquired several strategic partnerships and acquire-hires as go-to-market accelerators and boosted earnings, built high performance winning teams in geographically distributed cross-functional environments with a strong alignment around a powerful vision of looking forward.
A strong track record of identifying business opportunities and scaling them to profitable SBUs generating strong cash flow from operations; setting up multi-range sales channels (Consumer Internet, Ecommerce, Subscription commerce); achieving above-trend operating capital efficiency, excelling in creating linkages among diverse stakeholders to mobilize growth and efficient capital allocation, with a strong focus on brand building, long term strategy and leadership pipeline development.
The author, Pratyusha Rakshit is associated with Adamas University Media School
