Advertisements Are Changing into Experiences, Says Top Advertiser Karl Gomes
Karl Gomes, Co-founder of Fanatics and AgencyDigi, talked about the transformation of communication into a conversation in branding. Gomes was a Partner, Customer Experience at DAN Consult, the consulting arm of global media and digital marketing conglomerate Dentsu Aegis Network. Before venturing out as an entrepreneur, he was the National Creative Director, Digital at Rediffusion…