MediaCom India, a GroupM media agency, has announced that it has been awarded the media mandate of Bayer’s new Consumer Health division in India. The company envisions making self-care for a better life a reality for billions of people around the world through everyday healthcare. The account was won following a multi-agency pitch and will…
GroupM, WPP’s media investment group, has announced that Krystal Olivieri has been elevated to the role of global Chief Innovation Officer. This newly created role advances GroupM’s directive to better leverage scale to innovate, differentiate and create sustained value for clients through homegrown products and offerings. Through the lens of the Responsible Investment Framework, Olivieri…
Lloyd Xavier, AVP marketing, AHA, an Indian OTT streaming service in Andhra Pradesh and Telangana, owned by ARHA Media and Broadcasting Limited. He spoke about how the usage of OTT platforms has garnered a positive impact during the pandemic. He was one of the eminent speakers on the second session of the Indian Communication Summit…
Chetan Sharma, Founder & CEO of India Ahead News and Founder of Educate.tv, was the moderator for the session on University and Communication on the first day of INDICOMMS 2021. He elucidated the situation prevailing in 2020. He said 2020 has been a year where setting the vision was a major factor for all, i.e., what…
AT&T Inc and Discovery Inc has announced a definitive agreement to combine WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading nonfiction and international entertainment and sports businesses to create a premier, standalone global entertainment company. Under the terms of the agreement, which is structured as an all-stock, Reverse Morris Trust transaction, AT&T would…
“Indian media and entertainment industry is multi-dimensional. Due to the global pandemic, the entertainment industry was in the crystal cloud but the internet actually provided a huge opportunity to grow further in the post-pandemic situation.” as quoted by Dilip Chenoy, the Secretary-General of the Federation of Indian Chambers of Commerce and Industry (FICCI). On the…
On Day 1 of SMX IndiaComm Summit 2021, Cyrus Dastur, the renowned name in the world of Indian short films, expressed his views on how the short film industry will evolve during the post-COVID era. He spoke on how the implication of democratic film making is gaining exposure while he also stated that there are…
Ashish Kulkarni, Founder of Punnaryug Artvision Pvt. Ltd. and Screenyug Creations Pvt. Ltd. graced the occasion of INDICOMMS 2021 as one of the eminent speakers on Day 1. He welcomed a few major shifts that became decisive during the COVID pandemic. One, the logistics of content creators would matter less in near future on the…
Dr Sandeep Marwah is a film producer, director, journalist, educator. He is the Founder and President of the Asian Academy of Film and Television and also the Founder of Marwah Studio. Dr Marwah was one of the eminent speakers at INDICOMMS 2021. Emphasizing the importance of innovative pedagogy, he suggested that to engage students, educationists…
On the first day of INDICOMMS 2021 organised by SMX Network, Prof (Dr) Sandeep Sancheti, Vice-Chancellor, Marwadi University, Rajkot, Gujarat, opined that though he belonged to a different era of communication, he cannot deny the importance of technology so he stressed to embrace it rather not resist it. SMX Networks had organized a two-day Media,…