In the fourth session of Day 2 of India Communication Summit 2021, Unny Radhakrishnan joined as an eminent speaker. Mr. Radhakrishnan who is currently the CEO of Digitas India (of Publicis Groupe) has over 20 years of experience and expertise in marketing communication. He has also guest lectured at prestigious institutes like IIM-A, ISB, IIT…
Damon J. Taylor, a United States-based Freelance Screenwriter and Script Consultant, shared his views on post-pandemic varying trends of nouveau technology and an evolving online mediascape. While speaking at the Day 1 of the SMX India Communication Summit 2021 – India’s biggest summit on Media, Entertainment and Communication. Taylor said, “Until now, we have had…
“To grow a business, invest of empathy to the customer is the priority, invest of money comes next,” said Bhavishya Garg, Head of User Experience Department, MX Player, on the second day of SMX India Communication Summit 2021 in the session “Tech Impact on Media And Communication Ahead”. SMX Networks have organized two-day-long Media, Entertainment,…
All Out Crisis in News Media: Media Revenues have gone down due to Goods & Services Tax, demonetization, Real Estate Regulation Act, the decline in businesses of the usual advertisers, the crisis in the SME sector, online consumption of news and web entertainment gaining natural grounds without concomitant contribution to the topline, newsprint becoming costlier,…
In the volatile times of the pandemic, the Media, Communication and Entertainment industries have experienced tremendous change in India and around the world. As digital media takes centre stage and has become a mainstay in our lives, traditional media are facing various challenges to keep pace with a world that is increasingly moving online. SMX…
Sai Nagesh, the Chief Strategy Officer of Laqshya Media quipped that branded content is imperative in today’s VUCA world. He said, “Branded content gets more attention and creates brand recognition.” In a career spanning a quarter of a century, Nagesh has been a client as well as a media investment specialist and has worked with…