Web Entertainment Is Creating New Revenue Models, Says Top OTT Executive Anjali Raina
Anjali Raina, Commercial Head of ULLU Digital, is quite optimistic about the future of the OTT platforms. She spoke about the marketing strategies, which the OTT giant ULLU has been practicing. Also she emphasized that web entertainment is the fastest growing sector in terms of revenue. She reiterated that the need of today’s OTT platforms is…