MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients. Following a successful launch in the US and Australia, Creative Systems is being rolled out globally across the entire MediaCom network. As part of the network’s new ‘Seeing the Bigger Picture’…
WPP has announced that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands. Offering innovative and cutting-edge commerce services for retailers, NN4M provides its clients with connected, experience-driven solutions across mobile and in-store channels. The acquisition is in line with WPP’s accelerated growth strategy and focused M&A approach to building on existing capabilities…
Global advertising giant WPP and Anzu, an AdTech start-up specializing in integrating advertising into video games, have entered a partnership aimed at bringing commonly accepted advertising standards to the e-Sports and gaming space.樂威壯 These standards, which include ad viewability and brand lift measurement, fraud detection and user privacy protection, are widely applied in digital advertising…