News
Mogae Media Acquires Rediffusion
Rediffusion will now be integrated into the Mogae Media group, with founding partner Arun Nanda remaining as Chairman and Goyal taking over as the company’s Managing Director
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IPL Suspended Due to Rising Covid Cases
According to reports, BCCI Vice President Rajeev Shukla confirmed the development saying that the mega sporting event has not been cancelled, it has been suspended and that they are considering rescheduling it.
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HCL Technologies Shatrughan Yadav as DGM Marketing, Lifesciences & Healthcare Business
Yadav has over 15 years of experience spanning the TMT (Technology Media and Telecom) industry.
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MediaCom Launches MediaCom Creative Systems
This new tool uses AI to understand which ads work and which don’t and will take best practice learning from those that do to make client communications plans work better.
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Tesla India Appoints Chithra Thomas as HR Head
Thomas comes with 18 years of experience in the HR domain and has previously served as Vice President – HR of Reliance Retail’s e-commerce brand AJIO
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Kantar Acquires Chicago-Based Market Intelligence Company Numerator
Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real-time and identify growth opportunities.
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Articles
Logistics Will Not Matter In Content Creation On Digital Platforms: Ashish Kulkarni
Ashish Kulkarni, Founder of Punnaryug Artvision Pvt. Ltd. and Screenyug Creations Pvt. Ltd. graced the occasion of INDICOMMS 2021 as one of the eminent speakers on Day 1.
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Content Will Decide the Platform In Future Films, Not Vice-Versa, Says Film Producer Pranjal Khandhdiya
“Movies should not be delineated on the basis of the budget rather content will decide the otherwise. As in future, the subject matter will decide the platform, not the vice versa,” said Pranjal Khandhdiya
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Keep Looking For Innovative Ideas To Engage Students: Dr Sandeep Marwah
Dr Marwah was one of the eminent speakers at INDICOMMS 2021. Emphasizing the importance of innovative pedagogy, he suggested that to engage students, educationists should garner novel ideas and techniques to deliver.
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We Should Sail With The Wave Of Technology Rather Than Resist It: Prof Sandeep Sancheti
Prof (Dr) Sandeep Sancheti, Vice-Chancellor, Marwadi University, Rajkot, Gujarat, opined that though he belonged to a different era of communication, he cannot deny the importance of technology so he stressed to embrace it rather not resist it.
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The Main Mantra Of Radio Is To Connect And Engage With People, Believes Jimmy Tangree
On the second day of the India Communication Summit 2021, Jimmy Tangree, Head of 91.9 Friends FM joined as a speaker in the third session titled “Regional Entertainment”.
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OTT Is The New Found Freedom: Prof Sujoy Biswas
Prof Sujoy Biswas, Director and CEO, Techno India Group, shared his insights on the evolution of entertainment post-pandemic where the digital holds the key
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Interviews
A Good Brand Adapts To Every Situation, Says Ushoshi Sengupta
Keeping the spirit of youth alive, Ushoshi Sengupta, former I Am She–Miss Universe India and the founder of USP Productions and Playfest, shared her journey to success.
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The Critical Point Is Connecting Gamification In The Context Of The End-User: Vaibhav Bhargava, ICICI Bank
Vaibhav Bhargava, Product Head – Privilege Banking, Branch Sales Strategy & Transformation, L&D at ICICI Bank, spoke to us about how gamification can be leveraged in the BFSI sector especially to build customer connect and enhance HR processes.
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Businesses Should Have The Agility To Cope And Adapt New Imperatives To Survive, Says Dr Bhaskar Das
Dr Bhaskar Das, Group President, Republic TV, Executive President, Dainik Bhaskar Group, spoke about the challenges of 2020 and the future ahead of the media industry on the occasion of the two-day SMX India Communication Summit 2021
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