Ajit K Thakur, Chief Consultant, aha, ARHA Media & Broadcasting, spent 10 years after completing B School understanding consumers and markets around the world, developing communication and product mixes and building brands at companies such as Coca-Cola and Unilever.

He is the Founding CEO of OTT streaming platform aha and he was instrumental in launching Dove’s campaign for Real Beauty around the world and launching Sprite and Fanta across India. 

Thakur also launched a content studio – Tomorrow is Now which aims to tell stories that entertain and inspire. Through this, he endeavours to raise the bar in creating franchises and character universes.

Over the last 11 years, he has worked across films, broadcasting and digital at some of the best media companies in India creating brands and stories that connected with the masses while creating shareholder value for companies like UTV, Sony Entertainment Television, Star India and Eros.