Sourabh Mishra, Co-Founder & Managing Partner – Branding at Azendor Consulting, has two and a half decades of experience and has led the brand strategy planning function nationally at advertising agencies such as Saatchi & Saatchi, TBWA, Everest and Bates CHI & Partners.

He has also headed the brand strategy planning function at Ogilvy (Mumbai and Bangalore), McCann Erickson (Bangalore) and Contract (Bangalore and Delhi).

Mishra has worked as a brand strategist at BPL Telecom and Reliance Capital. His last assignment as a corporate employee was as Group Chief Strategy Officer at Bates CHI & Partners India.

His brand planning experience spans across categories and includes brands such as Parle, Reliance Capital, Kotak, Cadbury, Coca Cola, TVS, Skoda, Lenovo and Titan, among others.

His views on marketing communications and branding have been published in leading industry publications. He has been a speaker on brand and communications topics at several industry events.